Evolution of a Logo

So in my last post I thought I was close to a final logo. Three weeks and three more logos later, I'm finally there! What a rookie mistake - ha! Of course, the client wanted to see more because she didn't really know what she wanted. This is not an uncommon quality in a client. It's the designer's job to educate the client as to what good design is. It's also the designer's job to have thick skin for when the client obliterates the logo and wants you to do something crazy. Not in this case but it can happen. :)

The client basically chose the third choice from the previous post but she had a few adjustments. She wanted to see "bookshop" as one word and she wanted the circle to stand out more and to be completely closed...


But after seeing that she realized that she liked the square and colors of the second previous choice and she wanted to combine them. So the winner is...


I can actually say that I finished my first paying freelance job – I've got the check to prove it. Okay, the bank does. It's exciting to be doing what I want to be doing and it's ok that it's still just in my spare time and not full time. That day will come. Now onto a Save-the-Date card, wedding invitation and photographer's logo! Yippee!!

Logo Redesign

I was recently asked to create a logo for a local bookshop. They buy, sell, and trade used books but the owner would also like to branch out and sell other items including jewelry. Their business (and logo) has been around for 14 years and I don't think anyone driving by even notices them. It's time for a redesign! Here are three concepts that were sent to the owner. Which one do you think she picked? Which one would you pick?

Rediscovering Your Bliss

So lately I've been feeling quite uninspired. I didn't start this blog so that I could whine out in cyber space (I've got my sister's facebook page for that). I've felt like my creative brain has been on pause or maybe completely turned off. I've looked at blogs and talked to other designers and creatives but no matter what I did I just couldn't get excited about design. Of course, I was basically doing all the same stuff - which tends to be pretty uninspiring when you've been doing that same stuff for eight years. Although, I'm very happy to have a job and work with some very nice people. :)

But recently I had the opportunity to design a logo for O'Seven Eleven Creations. After a ton of concepts and a lot of self-doubt, I came up with two ideas that I was pretty proud of. The final logo was "LOVED" by my client! And last night I went to bed in full-on bliss. Now I remember why I do what I do. Now I remember the high I get from good design and making a client happy. I could barely go to sleep last night because I was so anxious to get to work on two other design projects that I have in the works! And, you know what, this is actually making my current hum-drum job seem more fun. Amazing how that works.

Check out the final design:
So, what makes you rediscover your bliss, if you've ever lost it?